Best Instagram DM Automation Tools in India (2026): Prices in ₹ Compared
7 comment-to-DM tools compared on free plans, rupee pricing and features, so you can pick the right one
Prices checked on 7 October 2026 on each tool's official pricing page.
The quick answer
Cheapest in rupees: ReplyKaro, at ₹99 a month, with a free plan that includes comment-to-DM.
Best free plan: Zorcha, with unlimited automations and DMs on the free tier.
Most powerful: ManyChat, for multi-step flows across Instagram, WhatsApp, Messenger and more, billed in dollars and priced by how many people you interact with.
Best if you also schedule posts: SocialGaze. Its free plan includes 2 active automations plus a post scheduler, and paid plans start at ₹199 a month. Comment-to-DM sits in the same tool as your scheduler, inbox and analytics for Instagram, Facebook, X, Threads and YouTube.
What Instagram DM automation does
When someone comments a keyword such as LINK on your post or reel, the tool sends them a DM automatically, usually with a link, a discount code or a freebie. Most tools also reply to DMs that contain a keyword, and some reply to story replies and mentions.
All the tools below say they use Instagram's official messaging API, which Meta approves. Avoid any tool that asks for your Instagram password. Those break Instagram's rules and can get your account restricted.
Two Instagram rules every tool has to follow:
Each comment gets one private reply, and it has to be sent within 7 days of the comment.
After someone messages you, you can reply freely for 24 hours. After that, Instagram limits what a business account can send them.
The 7 tools at a glance
| Tool | Free plan | Cheapest paid plan | Billed in | Best for |
|---|---|---|---|---|
| ReplyKaro | ✅ 3 active automations, 1000 DMs/month | ₹99/month | ₹ (UPI and Razorpay) | The lowest price in rupees |
| Zorcha | ✅ Unlimited automations and DMs | \(14.99/month (\)9.99/month billed annually) | $ | The most generous free plan |
| InstantDM | ✅ 500 automations a month | $9.99/month | $ | Unlimited automations on a budget |
| LinkDM | ✅ 1,000 DMs a month, 1 account | $19/month (25,000 DMs, 3 accounts) | $ | High DM volume across several accounts |
| SuperProfile | ✅ Unlimited AutoDMs on posts and reels | \(29/month (\)4.99 for the first month) | $ | Creators selling digital products |
| ManyChat | ✅ 25 active contacts a month | \(17/month (\)14/month billed annually) | $ | Multi-step flows across several channels |
| SocialGaze | ✅ 2 active automations, plus scheduling for 2 accounts | ₹199/month, (unlimited automations) | ₹ (UPI and Razorpay) | Automation plus a full scheduler, inbox and analytics |
Tools billed in dollars are charged in USD, so your bank may add a foreign-exchange fee on top.
The tools in detail
1. ReplyKaro: the cheapest in rupees
ReplyKaro is built in India and priced for it: ₹99 a month for Instagram, with UPI payments. Its free-forever plan already includes comment-to-DM, story automation and a follow-gate (people must follow you before they get the DM); paid plans raise the monthly limits.
Good for: creators who only need DM automation and want the lowest rupee price.
Keep in mind: payments are non-refundable, so test the free plan first.
2. Zorcha: the most generous free plan
Zorcha's free plan includes unlimited automations and unlimited DMs, plus "ask for a follow" and a link-in-bio page. Pro costs $14.99 a month, or $9.99 a month billed annually, and adds personalised DMs, email and phone collection, follow-ups and a flow builder.
Good for: creators who want to start free with no DM cap.
Keep in mind: paid plans are billed in dollars.
3. InstantDM: unlimited automations on a budget
InstantDM's free plan covers 500 automations a month across posts, reels and stories. Legend Pro, at $9.99 a month, removes the cap (up to 750 DMs an hour), and there's a 7-day free trial with no card.
- Good for: growing creators whose reels regularly go past the free limit.
4. LinkDM: high DM volume across several accounts
LinkDM's free plan sends 1,000 DMs a month from one Instagram account and includes story replies and story mention replies. Pro, at $19 a month, raises that to 25,000 DMs across 3 accounts.
Good for: creators running several accounts, or getting a lot of comments.
Keep in mind: it's one of the pricier options per month once you pay.
5. SuperProfile: DMs plus a storefront
SuperProfile combines comment-to-DM with a link-in-bio storefront for selling digital products. The free plan includes unlimited AutoDMs on posts and reels and collects up to 10 leads. Creator costs $29 a month ($4.99 for the first month) and adds AutoDMs on stories, DMs and lives, ask-to-follow and follow-up flows, up to 5 Instagram accounts, unlimited leads, and selling digital products, courses and bookings.
Good for: creators who sell courses, e-books or templates and want DMs and checkout in one place.
Keep in mind: selling products needs the paid Creator plan, and the $4.99 first month renews at $29, billed in dollars.
6. ManyChat: the most powerful
ManyChat is the best-known tool here. It builds multi-step conversations across Instagram, Messenger, TikTok, Telegram and, from the Pro plan, WhatsApp. Plans are priced by active contacts, meaning the people you interact with each month:
Free: 25 active contacts, 2 channels and up to 4 live triggers.
Essential, at $17 a month ($14 billed annually): 250 active contacts and unlimited automations.
Pro, at $39 a month ($29 billed annually): 2,500 active contacts, 3 channels and ManyChat AI.
Good for: brands that need branching flows, tags and integrations.
Keep in mind: the free plan's 25 contacts run out after a single popular reel, and costs rise with your audience. It's charged in dollars.
7. SocialGaze: automation plus a full social media toolkit
SocialGaze is a social media scheduler that includes Instagram automation, so you don't need a separate DM tool.
Free plan: 2 active automations at a time (comment-to-DM, comment replies and DM keyword replies all count), with no cap on DMs sent, plus scheduling for 2 social accounts and 30 posts a month.
Standard, at ₹199 a month (₹1,999 a year): unlimited automations, 6 accounts, the Instagram inbox and AI replies, UPI accepted.
Instagram automation in SocialGaze:
Comment-to-DM: when someone comments your exact keyword (for example, LINK) on a chosen post, they get a DM automatically.
Automatic comment replies: a public reply to anyone who comments your keyword on a post.
DM keyword replies: an automatic reply, with an optional image, when someone DMs you a keyword.
Set up while scheduling: add a keyword automation to a post as you schedule it.
Instagram inbox (paid plans): comments and DMs in one place, with AI-suggested replies.
Also included: scheduling to Instagram, Facebook, X, Threads and YouTube, bulk scheduling from a CSV file, a content calendar, analytics and, on paid plans, a weekly performance report.
Good for: creators, social media managers, small businesses and agencies who schedule content and want DM automation without paying for a second tool.
Keep in mind: the free plan runs 2 automations at a time, so pause one to switch on another, or upgrade for unlimited. SocialGaze doesn't yet automate story replies or follow-gating. If those are all you need, ReplyKaro or Zorcha is the better fit.
How to choose
Only need comment-to-DM? Start on ReplyKaro's or Zorcha's free plan. Upgrade only when you hit a limit.
Want automation along with complete social media management? SocialGaze's free plan includes both: 2 active automations and 30 scheduled posts a month.
Paying in rupees with UPI? ReplyKaro and SocialGaze both bill in ₹ and accept UPI.
Running several accounts or getting viral reels? Check the DM caps: LinkDM and InstantDM state theirs clearly. SocialGaze has no cap on DM.
Need complex flows or WhatsApp? ManyChat.
Already paying for a scheduler? Check whether it includes automation. SocialGaze includes 2 social accounts + 2 automations in free tier and paid plan starts from ₹199 a month, which can replace two subscriptions.
FAQs
1. Is Instagram DM automation allowed?
Yes, if the tool uses Instagram's official messaging API. Every tool in this list says it does. Tools that log in with your password or simulate taps on your phone break Instagram's terms.
2. Is there a free Instagram DM automation tool?
Yes. All 7 tools in this list have free plans with comment-to-DM. SocialGaze, Zorcha's and SuperProfile's have no DM cap; InstantDM's covers 500 automations a month, LinkDM's 1,000 DMs and ManyChat's 25 active contacts. SocialGaze's allows 2 active automations with no DM cap, plus a post scheduler.
3. What's the cheapest Instagram DM automation tool in India?
ReplyKaro, at ₹99 a month. SocialGaze costs ₹199 a month for unlimited automations, but also includes a full post scheduler, inbox and analytics, and its free plan covers 2 automations.
4. Do I need a business or creator account?
Yes. Instagram's messaging API only works with professional accounts (business or creator), so switch your account type before connecting any of these tools.
5. Can I automate replies to Instagram stories?
Yes, with ReplyKaro, LinkDM, InstantDM and Zorcha, among others. SocialGaze doesn't automate story replies yet.
Prices are from each tool's official pricing page as of 7 October 2026 and can change, so check before you buy. All product names are trademarks of their owners. This article isn't affiliated with or endorsed by any tool other than SocialGaze.
